By putting quality first in everything we do for our residents, relatives and staff, we aspire to be the most respected and successful care provider.
Is to always focus on improving and developing the quality of:
• The care, hospitality and choice we offer our residents
• Our staff, their experience, development and behaviour
• The environments we choose and the buildings we operate
• Our systems and our financial performance
• What we do is important
• We work together to make quality our way of life
• We respect, support and strive to improve the communities we serve
• We are honest, fair and ethical in everything we do
• We accept responsibility for our actions
• We make life and work meaningful and enjoyable for all
• We recognise and appreciate the individual in all of our residents
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